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RESUME

REFERENCES

"Anna Benami is one of the best designers I have worked with." 
Sari Pitkänen / Category Manager at Stockmann Plc.

fashion design

CRISTELLE & CO. / Stockmann - collection design | concept design | brand development | print & pattern design
STC DNM / Stockmann - collection design | concept design | brand re-development | print & pattern design | tech design
CUBE CO. / Stockmann - collection design | concept design | brand creation | print & pattern design
CAP HORN BOYS / Stockmann - collection design | print & pattern design
[ES:TI:CI:] / Stockmann - collection design | print design | tech design
EDITH STRENG NO.129 / private project - own brand | fashion design | concept design | visual content design | styling
A / private project - own brand | fashion design | styling

styling

SPLASHLIGHT -  styling | on and off-figure | Under Armour e-commerce visual content production
ONEKREATE -  styling | on and off-figure | UA e-commerce visual content production
VINCE luxury clientelling | personal styling
STOCKMANN / ONE WAY - styling | commercial campaign shoots abroad | catalogue | casting | location scouting 
DEMI MAGAZINE - styling | editorial | still-life | magazine

fashion illustration

DISTRICT OF CLOTHING -  fashion illustration | web & social media visual content
Professional summary

A contemporary freelance fashion and print designer with 11 years of experience designing compelling, coherent and commercially successful designs for multiple brands for women's, men's and kid's categories. Speciality in contemporary women's brands and woven outerwear.

Especially skilled on saving troubled brands as well as creating new brands, resulting 20-40% growth and exceeding the goals by generating growth season after season. 

Vast experience in traveling world markets for trend research and working within foreign environments for fashion production, providing innovative problem solving. 

Coordinated and compelling design, meticulous focus on details, uncompromising attention to fit and integrity of execution, as well as constant strive to optimize workflow and increase output. 

 

Originally from Finland and now living in Washington DC Metro Area. Interested in applying gained design abilities to new projects, and welcoming new experiences and fruitful collaborations.

results

New brand creation and brand & collection development, generating turnarounds for 3 different brands, all resulting in significant financial growth up to 42%, despite the fact that market was in recession

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